Job Details
The successful Marketing Manager will be joining the business in a newly created role, we are looking for someone who has a proven background in multi-channel campaign management targeting c-level stakeholders within large corporate’s. This position offers the opportunity to join a very successful market leader in a challenging role where the Marketing Manager will take ownership of their industry vertical to drive best in class marketing.
The Marketing Manager will be targeting a specific vertical and looking to expand the businesses client portfolio within that sector. Working in a team of marketers and liaising with a variety of departments within the business, duties for the Marketing Manager will include:
• Working with the market research team to develop an in-depth understanding of your specific vertical market and then identifying how value could be added in that market place.
• Development and execution of direct/email marketing programmes aimed at C-level stakeholders targeting existing clients and new business, this is a key part of the role.
• Project management of participation at key industry events and exhibitions, including identifying opportunities for your business to speak at key events and assist in the production of presentations.
• To identify advertising and sponsorship opportunities within vertical market.
• Working alongside the marketing communications team to produce innovative sales collateral.
• Managing relationships with key vertical market industry associations and market analysts.
• Working alongside solutions marketing team to ensure marketing roadmap takes into account vertical market requirements and where necessary work with solution marketing to bring vertical market specific solutions to market and
• Project management of collaborative marketing activities undertaken in conjunction with wider business.
The successful Marketing Manager will have a demonstrable background working across the entire marketing mix in B2B marketing, targeting C-level stakeholders with particular experience in multi-channel campaign management. We are looking for candidates who can demonstrate a background marketing into the professional services and/or legal industries.
Salary for the successful Marketing Manager is up to £39.5k.
