News Archive: May 2008


Lack of management skills 'could let businesses down'

27 May 2008

The growth of existing small and medium-sized enterprises (SMEs) could be hindered by a lack of management skills, it has been claimed. In news that ...

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PR managers 'disconnected with reality'

23 May 2008

Managers' perceptions of the customer service supplied by their company may not tally with the consumer experience that is actually received, accordi...

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Marketers 'should experiment more with online videos'

23 May 2008

Marketing managers have been criticised at a US conference for not making the most of online video advertising as a marketing medium, reports Reuters....

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Many web design projects 'not meeting objectives'

22 May 2008

A new survey has discovered that many web design projects are failing to meet business or organisational objectives, in news which could be a blow for...

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Marketers 'could use social networks to their advantage'

22 May 2008

Social networking sites could be a useful tool for people in the marketing industry, it has been attested. Henry Palmer, director of the communicatio...

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