Company reputations influence MBAs' job choices

Approximately three-quarters of MBA students' job decisions would be influenced by the company's reputation, it has been revealed.

A survey conducted by Hill & Knowlton showed that MBA graduates are becoming choosier when it comes to their job choices.

For example, graduates from Europe, the US and Asia stated a preference for banking and finance work, compared with the alcohol, chemicals and tobacco industries. Over two-thirds of graduates said that they would be uninterested in a career in the tobacco industry.

Publicly-listed companies and venture-funded organisations are also seen more favourably than family or government-run institutions.

Paul Taaffe, chairman of Hill & Knowlton, said: "The best talent, like the most attractive real estate, will always be in scarce supply.

"The future winners in the corporate world will be the ones who are the quickest to recognise this and take action to enhance and protect reputation."

A Global Workforce study by Towers Perrin, recently revealed that employees did not feel motivated by their senior management, with less than one-third of UK workers stating that the management communicated openly and honestly with their employees.

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