News 'does not have to be linked to commerce'

The changing nature of journalism will mean a separation of online news content and advertising, one industry expert has claimed.

Roy Greenslade, writing for the Media Guardian, said that the era of newspapers as an advertising medium is an old-fashioned notion and this will change as more content goes online.

"Though it's fair to say that newspapers are dying, what we really should be saying is that the traditional newspaper business model is dying. It cannot be resurrected by trying to secure online advertising," he commented.

Mr Greenslade added that, although newspaper websites are not proving especially effective as advertising mediums, they are "superb" news mediums.

In related news which may be of interest to people in journalism jobs, Verve Wireless, which currently provides mobile editions of the Associated Press newspapers, recently said newspaper websites designed for mobile phones could help to boost local newspaper readership, the Editor's Weblog reported.

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